Tuesday, 3 January 2012

Conclusion from HBS

2.30pm on 14th december at n28 building we have combine with section one to discuss about harvad bisnes school case study .we all have been given 10 question to be answer  by 10 different group that has been formed earlier. for my group we have been given question too discuss the key player in mobile industry and how it influence each other . for first person who talk about this topic.he discuss bout how google operate .how google has create third party application. his opinion  make me realize that google has take microsoft mistake for thier advantage. microsoft is the first company who took the first step to introduce third party application.since microsoft involve in this industry earlier so they dont have anybody to learn from.unlike google its takes lesson from microsoft mistake.when google enter the industry, they immediately introduce the third party application and for addition they provide the system development kits (SDK) for anybody that interest to develop their software..here also i provide several information that my group has analyze this case study using SWOT technique.

è Based from early company, Psion an early innovator in mobile computing, released the Organiser, world’s first handheld computer.
è First generation offered text-based information retrieval via Wireless Application World-Wide Web.
è Sony Ericsson, Motorola and BenQ opted to license Symbian’s UIQ interface.
è Symbian’s built-for-purpose approach seemed particularly sensible.
è Symbian licensees manufactured 75% of the world’s mobile phones.
è Symbian had strong relationship with apps developers.
è Symbian’s apps programming interfaces clearly documented and easy to master.
è Symbian provided extensive developer support.


è As Nokia’s largest shareholder, it is untenable for Symbian to develop a competing UI.
è Symbian left brand-building entirely to licensees.
è Symbian let its licensees adjust the user interface.
è Symbian’s licensees’ branding deemphasized Symbian’s role.
è Symbian charged fees averaged $5 per handset.

Network operators
è MNOs built and operated wireless networks and developed relationship with subscribers.
è  Voice services and text-based SMS provided about 90% of revenues for most MNOs.
è By 2002, Data and Internet services beginning to take off.
Handset manufacturers
è Nokia remained as the world’s largest manufacturer of mobile phones.
è   Handset manufacturers focused their efforts on smartphones.
Mobile OS providers
è  Lower-end supported text messaging and simple home page. 
è  High-end smartphones offered a wider range of services.
è  Growing set of functions and applicants required increasingly sophisticated operating system software.
Content providers and aggregators
è Mobile content providers offered both content they produced themselves as well as materials licensed from third parties.
è  Manufacturers made featured content a highlight of a new device.
         Application developers
è  Smartphones apps primarily focused on specialized markets.
è  Apps were increasingly being designed to take advantages of smartphones’ capabilities.
è  Apps developers preferred to develop for platforms with as many users as possible.
è Third party apps became increasingly important.


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